We have already talked in previous posts about how Instagram has become the showcase for any business or person who wants to create a brand around it. Currently on Instagram there are 1,000 million users who connect to the platform every month and more than 500 million use it daily.
Instagram is currently one of the most consolidated social networks and in it we can find our favorite brands, image banks, references of all kinds and also our friends throughout the world.
It is one of the most popular social networks and the numbers are staggering:
- 90% of accounts follow a business on Instagram.
- 4 million businesses use Stories ads every month.
- 58% of users say that they have shown more interest in a product after seeing it in Stories.
- 45% of users prefer stories to discover trends.
- 50% of the people who see stories, at some point after seeing a product, have visited the web to buy it.
There is no doubt that Instagram has become a profitable medium, and it is a matter of deciding that you are going to start this process that is nothing more or less than becoming an entrepreneur.
It is necessary to work very well the profile, the information that is put, the hashtags that are chosen, the time of publication and to publish videos and images of very high quality. As well as you can buy your followers and likes for Instagram from Goread.
Are you ready to challenge yourself and learn everything you need to know about marketing, design and public relations? Here we will tell you step by step how you can become an influencer and earn money.
Recommendations to have a professional profile
Let’s talk about the aesthetic importance of your profile. In that sense, we do not want to be banal and talk about beauty. What matters here is aesthetic sensibility and by that we mean that you should think about your image as a whole. We talk about image in the sense that your feed must be consistent in terms of colors and shades.
The style is something that will depend on you and what you want to convey. We usually talk about the importance of having references when thinking about any visual material, in order to understand what identifies us the most.
It is also very important that the images and videos are of very good quality. And here you have to invest a good dough to ensure good quality. It can be with your own mobile, but the truth is that you must make sure that it has a good quality in image processing.
Another way is to invest in a camera and not have to worry about losing or breaking your mobile (it is more prone to accidents due to daily use). To buy a quality camera you must take into account:
- Megapixels are important for a good snapshot, but they don’t tell the whole story.
- Good light sensor. Size influences performance in low visibility conditions and better dynamic range.
- Good lens.
- The maximum aperture of the camera , which tells us how much light can enter our sensor (f/1.7 has more light than f/2.2).
Image processing
And another little thing, before publishing you should try to pass them through an editing program. This will allow you to configure different panels to be able to leave all your videos and photos under the same hue. What will make your feed look harmonious and aesthetically consistent. For that we recommend the following programs that are usually super simple and intuitive, you must be patient and watch short YouTube tutorials to learn the basics if you have never used one:
- Adobe Photoshop: do not be afraid of this tool. With simple tutorials you will notice that it is much easier than you think. Also, being an Adobe package, you will be able to have knowledge that will make it easier for you when editing your videos in Adobe Premiere. It will also allow you to make designs for your images.
- Lightroom: It is considered the alternative of Adobe Photoshop. Its trial version (which is free) has all the tools and features you need to edit your photos at a professional level. Its use is exclusively for photo editing. If you want to make a design you must use Photoshop or Illustrator.
- Adobe Premiere – Allows you to edit clips. Really, if what you need is quick clip editing without much elaboration, you can use the mobile version.
Selection of your niche
Instagram has become professional. Much. So you must know where you’re getting into and what you want to get out of it. Brands do not care who they hire, it is not enough to have good engagement and a thoughtful aesthetic. They want you to transmit the same values as them. So you should think about which style you feel most identified with.
For example, sustainable fashion, personal care, fitness , gastronomy, video games, jewelry, architecture, etc. You have a wide primer to select from, and the more specific you are, the more likely you are to start seeing organic growth. Today people are not looking for big celebrities, they are interested in ambassadors or experts of what they love.
A recent study has made it clear that 62% of regular Instagram users are women and 38% are men. In the 16-30 age bracket, 70% are girls and in the 31-45 age bracket it drops five points (65%).
She has managed to establish her interest around wedding guests, recommending outfits and advising, along with her outreach blog and courses she offers.
How to grow with your account organically and monetize
At this point we will talk about how important it is that once you have defined your niche, you start to gain followers and have engagement organically, the best way to buy followers from Goread.io.
To start earning money you must have achieved a few thousand followers in your account and become a relevant profile for your niche. So you must offer relevant content that is attractive to your audience. We usually say that a good strategy to know what your target audience wants is to carry out surveys through stories about topics that they would like you to talk about or if they want a specific tutorial that you can provide them.
